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How much do we know about why we buy What truly influences our decisions in today's message-cluttered world An eye-grabbing advertisement, a catchy slogan, an infectious jingle Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of themIn BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:Does sex actually sell To what extent do people in skimpy clothing and suggestive poses persuade us to buy products Despite government bans, does subliminal advertising still surround us from bars to highway billboards to supermarket shelves Can "Cool" brands, like iPods, trigger our mating instincts Can other senses smell, touch, and sound - be so powerful as to physically arouse us when we see a product Do companies copy from the world of religion and create rituals like drinking a Corona with a lime to capture our hard-earned dollars Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced or turned off by marketers' relentless attempts to win our loyalty, our money, and our minds. Book Review: Buy-ology: Truth and Lies About Why We Buy Book Review: Buy-ology: Truth and Lies About Why We Buy Kristin Underwood Living / Culture October 23 2008 Share on Facebook Image source: David Paul Morris/Getty Buyology: Truth and Lies about Why We Buy by Martin Buyology: Truth and Lies about Why We Buy by The consumer is a different being to the stereo types we worked with Buyology underlines the social : Buyology: Truth and Lies About Why We Buy Buyology: Truth and Lies About Why We Buy were barely aware of them? In BUYOLOGY Lindstrom presents the astonishing findings from his groundbreaking Books Martin Lindstrom Best-selling Author Buy; More Info; Buy; More Info; Buy; More Info; Buy; One of the 5 BEST books on marketing ever published Source: Wall Street Journal Read Martin's New York Times Op-Ed Buyology: Truth and Lies About Why We Buy - Martin Buyology: Truth and Lies About Why We Buy Among the long-held assumptions and myths Buyology confronts: Truth and Lies About Why We Buy - Martin Lindstrom Buyology - Wikipedia Buyology: Truth and Lies About Why We Buy Buyology is claimed to be a result of the authors three year neuromarketing study on 2081 people to identify the Buyology: Truth and Lies About Why We Buy: Martin Buyology: Truth and Lies Buyology: Truth and Lies About Why We Buy Paperback [] and step into a world - with its truth and lies - which we've just begun to Buyology: Truth and Lies About Why We Buy and the New Why oh why do we buy? Martin Lindstrom's Buyology: Truth and Lies About Why We Buy and the New Science of Desire goes a long way in answering that question Buyology: Truth and Lies About Why We Buy: Martin Buyology: Truth and Lies About Why We Buy [Martin Lindstrom Paco Underhill] on *FREE* shipping on qualifying offers How much do we know about why we buy? Buyology: How Everything We Believe About Why We Buy is Buy Buyology: How Everything We Believe About Why We Buy is Wrong by Paco Underhill wrote "Why we Buy" but his approach has been to study people in supermarkets
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